Unlocking the Power of Deterministic Identity Resolution in the Post-Cookie Era

Unlocking the Power of Deterministic Identity Resolution in the Post-Cookie Era

CLIKdata data collection image

Deterministic identity resolution has emerged as a powerful tool, empowering marketers to navigate the complexities of a post-cookie world. By harnessing this power, brands can revolutionize their first-party data strategies, leading to more personalized experiences and stronger customer relationships. 

But what exactly is deterministic identity resolution, and how can marketers leverage it?  

Let’s delve into the details. 

Understanding Deterministic Identity Resolution 

Simply put, deterministic identity resolution is the process of identifying customers based on certain and known information, such as their email addresses or first names. Unlike probabilistic matching, which makes educated guesses, deterministic matching is all about certainty, making it a more reliable method for marketers. 

How Can Marketers Successfully Leverage Deterministic Identity Resolution? 

  1. Personalized Content Delivery:

For instance, with deterministic identity resolution, marketers can deliver highly personalized content and messages throughout the customer journey. Let’s say a customer has shown interest in a particular product on your website. With deterministic matching, you can ensure that they receive targeted ads or emails about that product, increasing the chances of conversion and preserving the customer’s interest in your brand. 

In today’s digital landscape, 76% of consumers expect brands to understand their needs, and deterministic identity resolution is critical to meeting and exceeding customer expectations. 

  1. Maximizing First-Party Data:

In the absence of cookies, first-party data reigns supreme. Marketers can maximize the potential of their first-party data by leveraging deterministic identity resolution to capture valuable customer insights and preferences. By offering promotions or personalized products, brands can encourage customer trust and loyalty, ultimately driving long-term success. 

  1. Consistent Communication Across Channels:

Brands can foster genuine customer relationships by employing deterministic identity resolution across various channels. With the ability to target customers with the right message at the right time, marketers can drive conversions and sales while maintaining a consistent brand experience across platforms. 

Furthermore, combining online and offline data through deterministic matching enables brands to create a holistic view of their customers, enhancing targeting accuracy and effectiveness. 

  1. Privacy-Friendly Measurement:

One key advantage of deterministic identity resolution is its privacy-friendly nature. It offers solutions for tracking customer journeys and measuring campaign performance without relying on cookies. This not only ensures compliance with data protection regulations but also respects the privacy of your customers. By capturing measurement data securely and ethically, marketers can gain valuable insights into campaign effectiveness and optimize strategies for maximum ROI. 

  1. Enhanced Audience Segmentation:

With deterministic identity resolution, marketers can identify target audiences, segment customers based on their interests, and precisely track campaign effectiveness. By delivering timely and relevant messages, brands can enhance engagement and drive desired outcomes. 

  1. Insights-driven Decision Making:

Leveraging deterministic identity resolution tools equips marketers with a strategic advantage. It enables them to gain valuable insights into consumer behavior and preferences. These insights inform strategic decision-making, empowering brands to tailor their marketing initiatives for maximum impact. 

  1. Improved Customer Service:

Deterministic identity resolution empowers customer service teams to resolve inquiries faster and more efficiently by linking data from various sources. Additionally, auto-filling mechanisms in customer support chats and automated chatbot conversations enhance user experiences and increase customer satisfaction. 

In conclusion, deterministic identity resolution is not just a tool but a mission-critical necessity for marketers seeking to thrive in a post-cookie world. By effectively leveraging this technology, brands can unlock many opportunities for personalized marketing, enhanced customer relationships, and improved ROI.  

It’s time to embrace deterministic identity resolution and unlock its full potential for marketing success.

Download the Advertiser Playbook: How to Win Big In The Post-Cookie Era

Advertiser Playbook: How to win big in the Post-Cookie Era

Advertiser Playbook: How to win big in the Post-Cookie Era

Discover the Future of Advertising

Advertiser Playbook: How to win big in the Post-Cookie Era

Explore the blueprint and winning strategies in our latest ebook, and gain an edge in growing your first-party data with CLIKid cookie-less website visitor identity resolution technology.

Navigating the New Norm

Overcoming Ad Challenges in the Post-Cookie World

As the digital advertising landscape shifts away from third-party cookies, marketers are confronted with the daunting task of adapting to new privacy regulations while maintaining effective targeting strategies. Our cutting-edge technology empowers advertisers to seamlessly transition to a cookieless future, ensuring robust data collection without compromising user privacy.

Unlock Your Marketing Potential

Discover the secrets to thriving in a cookieless world with our exclusive ‘Advertiser Playbook.’ Download your free copy now and start leveraging cutting-edge strategies to future-proof your business and grow your first-party data effectively!

Key Take-Aways from the Advertiser Playbook

Comprehensive Strategies

Explore a range of innovative strategies designed to help you navigate the complexities of advertising in a world without cookies.

Data-Driven Insights

Gain access to exclusive insights derived from cutting-edge research and real-world applications in the post-cookie landscape.

Practical Tools and Techniques

Learn practical tools and techniques that can be immediately implemented to enhance your advertising effectiveness and ROI.

What Our Readers Say

I’ve applied the strategies from the Advertiser Playbook to transition smoothly into cookieless advertising. The results have been phenomenal, with a noticeable increase in our campaign effectiveness without relying on third-party cookies.

Clint M.

Digital Consultant

As a small business owner, mastering the post-cookie era seemed daunting until I read the Advertiser Playbook. It’s a must-read for anyone looking to understand and leverage first-party data effectively.

Thuy S.

 E-commerce Expert

The Advertiser Playbook provided us with actionable insights that have drastically improved our online presence and customer engagement, all while respecting user privacy.

Chaz R.

Chief Marketing Officer

Download the Advertiser Playbook: How to Win Big In The Post-Cookie Era

How to Successfully set up Google Vehicle Listing Ads

How to Successfully set up Google Vehicle Listing Ads

Automotive Dealers can now take advantage of the Vehicle Listing Ad program to list their new and used car inventory on Google. The latest update from Google includes the ability to advertise auto inventory on search, paired with the ability to post new and used car inventory to Google Business Profile. On March 11, 2022, Google announced that its Vehicle Listing Advertisement program is now available in the U.S. Auto advertisers can pay for their new and used inventory to appear ahead of their competitors through Google’s Vehicle Ads program. As an automotive dealer, Google recognizes that 95% of vehicle purchasers use online search to aid in their decision-making process. There is no better time than now for Google to launch this program for people searching for a car online with results that show nearby cars. This will give auto advertisers the advantage of placing their best inventory in front of their target market and putting them ahead of competitors.

The Google VLA Automated Vehicle Advertising program was introduced at NADA on April 12, 2020. Vehicle ads are now available through Search.

This shows new and used vehicles nearby which are available for sale. It also helps you reach new car buyers by introducing new online vehicle advertising.

Currently, car advertising is only offered in America (and in a restricted beta in some countries).

Vehicle listing ads


Vehicle Description

Vehicle Ads on Google

If you’re an automotive dealer wanting to list your new and used car inventory using this new Google ad format, read on! We’ll go over what consumers might see when car buyers researched vehicles near them. For example, if someone searches for a new or used Jeep Wrangler, they will see auto inventory in their area.
  • Google vehicle ads enable auto dealers to participate and have their inventory appear first.
  • When consumers search for vehicles, they see dealer information, price, photos, and more.
  • Dealers can use vehicle ads to dynamically list their inventory and reach interested consumers.
  • The vehicle preview on Google gives potential customers a lot of data that might pique their interest and drive them to the vehicle description page to fill out a lead form or inquire about the vehicle.
  • There are conversion tracking capabilities so that dealers can see how successful their ads are, and measure units such as leads and store visits.
  • This is a great way for automotive dealers to increase traffic and move more of their cars for sale.

Benefits of the Vehicle Ad Program

The most obvious benefit of listing your inventory on Google is that your cars will appear in web searches for nearby queries. The automotive industry is highly competitive, so getting an edge is critical. Listing your inventory on Google gives you the ability to reach customers where they are—online. You’ll appear with top billing on search results pages, promoting your on-lot inventory. This way, online browsers can see your inventory on their terms. Your ads will attract both used and new car buyers searching for a specific vehicle online and ultimately can increase your leads and store visits.

Ad Performance Insights

In addition, listing your inventory highlights your dealership’s options and availability. You can measure the success of your ads by their performance and gain valuable data on the impact of online ads.



The Vehicle Listing Ads program has been generating great results like this:

Vehicle Ad Results

The Most Recent Changes to VLA

The recent Beta launch of VLA makes it more accessible to dealerships, but the process is still time-consuming and prone to errors. Google is working on making improvements to automated vehicle ads, but for now, dealerships need to be prepared to put in the time and effort to get their inventory listed correctly.

If you’re a dealership looking to get started with Google vehicle ads, we recommend working with an experienced agency or partner that can help you navigate the process and avoid common errors.

How To Configure Your Account & Vehicle Ads Correctly

Configuring your account and vehicle ads correctly is important for auto dealers. In order to take advantage of the Google VLAs, an auto dealer needs to have their auto inventory syndicated with their profile. The inventory will appear under the ad section on Google, so it’s important to make sure your vehicle information is listed correctly. Once the inventory is listed, dealers can start setting and running ads through the Google Vehicle Ads account. By following these steps, auto dealers can make sure their accounts and ads are set up correctly to take advantage of all the features available.   Setting up your account At CLIKdata we specialize in making the tedious and complex process as easy and roadblock-free as possible. We’ll connect your ad account, merchant center account, website verification, vehicle feed, and local Google Business Profile, so you can start selling your key inventory using this incredible lower funnel ad format.   VLA-diagram   To create an ad-ready account, you will need to complete several tasks which include:

Vehicle inventory data feed active on Google 

  1. Connecting Auto Inventory to the Google Business platform.
  2. Authenticating the website on the Google Merchant Center.
  3. Link your Google Business Profile and Google Ads Account to the Merchant Center.
  4. Set up the view and conversion pixel on your website and vehicle description page.
  5. Configure and set up product feeds in the Merchant Center.
  6. Get the feed verified by Google.
  7. Set up Google to allowlist Google Ads ID.
  8. Create the Ads in the Google Ads account.

Setting up your Google Ads

After completing account activation the next phase is setting up the ads which include the following steps.
  1. Login to your Google Ads account
  2. Create a new Campaign.
  3. Select Create a campaign without goals guidance, then choose Shopping
  4. Ensure product feed is linked through the Google Merchant Center (This is a part of CLIKdata’s onboarding process)
  5. Select the Smart shopping campaign at the bottom of the page
  6. Ensure Show vehicle ads is turned ON
  7. Choose a budget, campaign name, and conversions goals ($50/day is the recommended, minimum budget)
  8. Ensure conversion tracking is set up on the account level


Here are some of the common errors experienced if the setup is not configured properly.
  • Account suspension
  • Bid strategy misconfigured
  • Feed authentication failure
When errors occur, it can mean that potential customers are not seeing your inventory on web searches. CLIKdata monitors and manages your campaigns so you have the support you need if errors happen and to keep your auto listings live.  



How to Get Started

Our managed setup and service are perfect for all dealer locations and our knowledgeable team will make your life easier by handling all of the tedious work for you. If you’re an automotive dealer looking to list your vehicle inventory using vehicle ads, you’ll need to create a vehicle inventory data feed and connect it to Google Merchant Center. This feed contains vehicle description details about your vehicle inventory like make, model, price, mileage, and condition. Google uses those details to match shoppers with the most relevant cars in Google search results as they’re searching. That may seem easy enough to start, but a slew of other steps and data quality checks will slow down the process. CLIKdata can help set up your new and used car inventory for your ads. This will connect your dealership with Merchant Center, Google Business Profile, website verification, and more. We know how to navigate these requirements so setting up ads and running them are a breeze. With the Google Vehicle Ads program in beta status, it is vital to stay updated with changes and new requirements. With our help, you’ll be able to stay updated on the latest changes and requirements for the program and make sure your dealership is taking advantage of this valuable marketing opportunity.

Book a call with our team today to get started!

U.S. Automotive Dealerships tap social media to buy more inventory

U.S. Automotive Dealerships tap social media to buy more inventory

Struggling U.S. Automotive Dealerships are finding success by connecting with friends and neighbors to restock their inventory

CLIKdata, announced today that they have launched a new and improved Social Media Event designed to help dealers acquire the most desirable model lines from friends and neighbors in their local market and entice them to outright sell their vehicles.

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Auto Dealers Nationwide harness the power of an all-in-one Omni-Social Ads solution

Auto Dealers Nationwide harness the power of an all-in-one Omni-Social Ads solution

Social HubAIO offers dealers the perfect 2022 strategy to generate first-party leads while reducing ad waste and eliminating the need for multiple vendors.

SAINT PETERSBURG, FL, USA, December 29, 2021 /EINPresswire.com/ — CLIKdata, a division of Integrated Media Partners, LLC, announced today that their Omni-Social Ads platform Social HubAIO now integrates with the top social platforms including Facebook, Instagram, Snapchat, TikTok, Pinterest, and MSN Autos Marketplace.

Read the full press release here.

CLIKdata brings fully managed Google My Business Optimization To Auto Dealerships

CLIKdata brings fully managed Google My Business Optimization To Auto Dealerships

Automotive Dealers reap the benefits of a fully optimized Google business listing without the headaches involved using CLIKdata’s fully-managed service

SAINT PETERSBURG, FL, USA, December 13, 2021 /EINPresswire.com/ — CLIKdata, a division of Integrated Media Partners, LLC, announced today that their Google My Business managed service is available to all U.S. dealerships who want to hyper-focus on increasing local search, rankings, and sales.

Read the full press release here.